FIONA DEMPSEY

The newly coined term ‘Sneaker Culture,’ is so much more than anything we’ve seen before, it’s a pop culture phenomenon that’s taken the fashion industry by storm. In the way people are obsessed with Science Fiction movies, enough to have huge conventions and dress up as their favourite Sci-Fi character. People are equally as obsessed with sneakers; doing just about anything to get there hands on a pair of vintage Nike’s or limited edition Adidas’. At first glance it may seem a little shallow and pointless, but looking into it a little more is so much more complex than that.